Amtra continues its renewal at Interzoo 2022, starting with the most visible equipment that has an impact on the reputation of a brand: aquariums.
For those who don’t know Amtra, it’s part of the giant company Croci; it represents the aquatics part. By the way, Croci also became part of the investment group Mandarin Capital Partners. But Amtra started the real renewal back in 2017, when they relied on Davide Robustelli to follow the aquatics part… and the difference was immediately visible! And even after two years of the pandemic, the renewal continues with many interesting products.
The new aquariums
Even though the designs and finishes aren’t completely solidified, Amtra decided to show the world its brand new aquariums. They moved away from from the stereotypical aquariums of glass and plastic and tried to make them objects of decor. This vision was realized at Milan’s Fuori Salone where two aquariums have been set up to be contextualized with the living.
But coming back to Interzoo, there were many aquariums, all freshwater (unfortunately), but different from each other. So their character really emerged, and the object itself proved to be designer furniture and not only a mere container.
The cabinet has an aluminum signature which, in addition to carrying out a structural function, incorporates the doors of the aquarium. The colors available are different, but other possibilities will come in the future, as confirmed by Davide Robustelli.
Our video about Amtra at Interzoo 2022
Before you proceed, we suggest that you watch our video, so that you can see the aquariums we’re speaking of. Further in the article you will find some pictures, but if you want take a look and let us now what you think about the video, we’d love to hear your feedback. The link will send you directly to Amtra‘s section, but you can choose a different part and a different booth from the links in the description. It’s in Italian, but you can turn the English subs on.
Here are some photographs of the fish and details of the aquariums we took at Amtra.
The new external filter by Amtra
As I said Amtra is working to improve its products and the this filter is the best example of its efforts. The management of the water temperature is enriched by a display that shows the temperature without other external tools. It’s really well done.
Obviously all the aquariums at the exhibition were managed by the new filter. We should test it to understand everything, but we can already say that we liked it very much.
The new high quality feeds
Amtra has also great dry feeds in its catalog, we reviewed some of them on DaniReef. But at the exhibition Davide showed us new enriched feeds for fish. The formulation isn’t yet final, because they’re still testing their efficiency. But they assured their clients that a real revolution is coming soon.
They’re all pellet feeds, which are the best to feed fish, because they’re made at low temperature. If you want to deepen the processes behind fish feeds try our article here.
The app for managing LED lamps
Amtra updated the LED ceiling lights, including a WiFi system controlled by the App. In this way all the settings can be chosen through the app. A very welcomed update.
Amtra Clean ProCult
And it certainly couldn’t be missed at the booth: the new clean product, the bacteria made by Amtra.
Amtra Clean Procult is a new kind of living bacteria that starts or strengthens the azote cycle in the aquarium. Essentially, Amtra Clean Pro Cult is a mix of living bacteria of high quality inserted in a watery solution where there’s the sediment MK19. It’s a natural mineral sediment that has two functions: 1. A substratum for the bacteria, in which they live, and 2. bonds organic and inorganic substances so that they flocculate and the water turns transparent again in a few hours.
And finally, fresh and frozen feeds: safety for our fish
Among the news from Amtra was the release of brand new fresh and frozen feeds. Great quality feeds! I appreciate the most the living ones: it’s fantastic to be administered in aquarium, and it’s very difficult to be found in other ways.
For further information on AMTRA products we direct you to their official site. We also invite you to read our Editorial on the exhibition, from which you can consult the other articles we wrote dedicated to each booth we visited at Interzoo. It’s growing day by day, so check it out! We also suggest our videodocumentary on this edition of Interzoo 2022 (if you do, turn the Eng subs on!).